Tuesday, May 26, 2020

Reflective Essay Rubric

Reflective Essay RubricAll of the competition writing must use some kind of reflective essay rubric. It is not as simple as you may think, the rubric must be used effectively and must be modified as needed. As with all writing projects, the rubric will become a part of the overall project, which makes it very important that the rubric is used properly.The reflective essay rubric is the name given to a set of suggested editing and/or production elements that will improve your essay. Although most individuals who write essays are not enrolled in journalism classes, the use of the reflective essay rubric is helpful in determining the quality of writing. One way in which the reflective essay rubric works is by using three elements to help control the quality of the essay. By using the reflective essay rubric, you can understand your writing style and choose the appropriate elements that will help you increase the quality of your essay.The reflective essay rubric is effective because it h as three parts. This means that you need to read the reflective essay rubric carefully and modify each element to your needs. The first part is a purpose statement.The purpose statement is the most important part of the reflective essay rubric. You have to be sure that the purpose statement is concise and precise. You must be able to clearly define your purpose in your reflective essay. Remember, the purpose statement is what a reader will see. The purpose statement is your keystone, the first thing the reader will read to help determine the quality of your essay.The second part of the reflective essay rubric is the editorial statement. This is the portion of the rubric that will control the quality of your writing. The editorial statement is an effective part of the reflective essay rubric because it controls your style of writing. When you are editing and/or producing a reflective essay, be sure that the editorial statement has been changed to the style of writing that you are att empting to change. If you don't make any changes to the editorial statement, you will allow the format of your essay to be uninteresting and unhelpful. Make sure that your editorial statement is accurate and allows for the best in your reflective essay.The third part of the reflective essay rubric is the proofreading statement. The proofreading statement is a statement that is made to ensure that the reflective essay rubric is used correctly. The proofreading statement is the final statement that the reader will see. By using this final statement, you can highlight the good qualities and flaws of your reflective essay. Make sure that the proofreading statement is accurate and allows for the best in your reflective essay.The reflective essay rubric is not difficult to use. Although there are four parts, each of these parts is essential. In order to use the reflective essay rubric effectively, it is important that you follow the steps outlined above.

Saturday, May 16, 2020

Family Health Assessment - 1539 Words

Family Health Assessment Family health assessment is a great tool to utilize to develop health care plans for the individual family. There are many cultural beliefs and values shared by family members that influence their health perception. Gordon’s functional health assessment is used for a comprehensive nursing data base collection of the family unit using both subjective and objective data. Gordon’s functional health assessment is a holistic approach describing the individual’s biopsychosocial-spiritual, interrelated behaviors in 11 different areas in a family/community life (Edelman Mandle, 2010). The purpose of this paper is to analyze a family of three African American adults using the Gordon’s 11 functional health†¦show more content†¦No one in the family has any mental deficits. Sensory/Perception Both, JG and MG do not wear glasses, but both use reading glasses for reading up close. AG’s does not use any glasses, her vision is 20/20. No one has any hearing or sensation issues. Self-Perception Overall, the family is comfortable with their body weight. JG maintains his body weight and is within the normal range. MG is over-weight. She knows that there are health repercussions with obesity, but is comfortable and content with her weight, not working hard to lose the extra weight. AG is slim, fit, and happy with her weight. They all respect and love each other for who they are and where they are in life. Role Relationship This is a family of three. JG can retire, but chose to work because he loves what he is doing. He listens, guides, and supports young minds to the right path in life. He pays for the mortgage so he is the primary provider and he is comfortable in that role. MG is looking for a part time job for two years now in business administration. In the meantime, she loves to cook for the family and taking care of her house. AG works full time, 9 a.m. to 5 p.m., as a paralegal in a court house. Everyone gets along well with each other and have a great relationship with one another. Sexuality They all have healthy sexual relationships. They get some (sex) when they want some (lots of laughs). AGShow MoreRelatedFamily Health Assessment : Family Assessment Essay1469 Words   |  6 PagesFamily Health Assessment Family is so important in the society and it is a blessing from God. Healthy behaviors learn from within the family and family member’s stimulus one to each other with health promotion practices. There fore, the health behaviors are very essential in the family assessment and which notifies health-promotion and disease-prevention. Within families, members will be the first one to learn about to promoting health. Families have impact on children’s lifestyle choices. The AmericanRead MoreFamily Health Assessment : Family Assessment1884 Words   |  8 Pages Family Health Assessment The family assessment involves a simultaneous data collection on individual family members or if able the whole family. The nurses and other healthcare professionals interview individuals and family as a whole to understand and assess the health of the family. This interview help professionals detecting the possible origin or factors contributes to the family’s health problems. The Gordon’s functional health pattern will be used as a model to collect and organizeRead MoreFamily Health Assessment1252 Words   |  6 PagesFamily Health Assessment A family health assessment is an important tool in formulating a health care plan for a family. This paper will discuss the nurse’s role in family assessment and how this task is performed. A nurse has an important role in health promotion. To perform these tasks the author has chosen a nuclear family. By the use of family focused open ended questions, 11 functional health patterns were covered. This principle is known as the Gordon’s functional health patterns.Read MoreFamily Health Assessment1375 Words   |  6 PagesFamily Health Assessment Using Gordon’s functional health patterns to assess a family will guide the nurse in developing a comprehensive nursing assessment that is holistic in nature. Gordon’s functional health patterns are founded on 11 principles that are incorporated within the nursing practice. These 11 principles serve as a framework for a thorough nursing assessment in which to build a holistic and individual family care plan (Grand Canyon University, 2011). The author has developed family-focusedRead MoreFamily Health Assessment1150 Words   |  5 Pagesremember the family has an important role in the paradigm of health promotion for the patient. The roles in which the family plays in assisting the patient and providing care are crucial to the health of the patient and the well being of the family as a whole. One tool to assess not only a patient and their views on different aspects of health, but an entire family or even community is Gordon’s Functional Health Patterns. This as sessment tool incorporates eleven topics of health patterns. Health patternsRead MoreFamily Health Assessment1461 Words   |  6 PagesHeritage Assessment: Evaluation of families, cultures and views on health Anniemae Stubbs Grand Canyon University Culture and Cultural Competency in Health Promotion NURS 429 Professor Alma Celaya June 19, 2016 Heritage Assessment: Evaluation of families , cultures and views on health Cultural Heritage is a concept that is passed on from one generation to the next that depicts how people live, act, behave, or think. It can be a noticeable or vague manifestation. It includes various customsRead MoreFamily Health Assessment1085 Words   |  5 PagesFAMILY HEALTH ASSESSMENT This assessment was conducted after interviewing the Nelson family using Gordon’s functional health pattern. Marjorie Gordon developed a method to be used by nurses in the nursing process to provide a comprehensive nursing assessment. It includes eleven principles for the collection of data and helps the nurse identify two or more wellness nursing diagnoses. It is a systematic and standardized approach to data collection (â€Å"functional health† n.d.)Read MoreHealth Assessment Of Families And Their Health1399 Words   |  6 PagesHealth is directly related to the activities in which we participate in, the food we eat, and the substances to which we are exposed to daily. Where we live and work, our gender, age, and genetic makeup also impact our health. (Nies, 2011) Assessments of family’s health are to help focus on the control and prevention of diseases. Health assessment assist in determining an individual’s perception of their quality of life along with the family’s perception as a whole. This also helps to define a person’sRead MoreFamily Health Assessment1465 Words   |  6 PagesFamily Health Assessment Family health and wellness can be influenced by many factors such as society, culture, religion, and family members. Somehow, society, culture, religion and families are connected to each other. To understand an individual, it’s important to understand the family system of an individual. Health practices, whether effective or ineffective, are activities performed by individuals or families as a whole to promote health and prevent disease (Edelman, 2010). A family healthRead MoreFamily Health Assessment1537 Words   |  7 PagesFamily Health Assessment Melody Moore Grand Canyon University NRS-429V Instructor: Renita Holmes May 10th 2013 Family Health Assessment A comprehensive family assessment provides a foundation to promote family health (Edelmanamp;Mandle, 2011).Gordon’s functional health patterns is a method developed by Marjorie Gordon in 1987 in which she proposed functional health patterns as a guide to establishing a comprehensive data base.(Kriegleramp;Harton,1992).Gordon’s eleven functional health

Wednesday, May 6, 2020

Citizen Journalism Protects Human Rights - 886 Words

CITIZEN JOURNALISM PROTECTS HUMAN RIGHTS Steve Jobs and Steve Wozniak could have never imagined the Pandora’s Box they were unleashing on the world with their invention of the personal computer, â€Å"PC†, in 1976. With the emergence of the internet in 1989, the PC quickly evolved from a data processor and game console, to a communication device. It has only been within the last decade that it has also developed into a social media device. User participation on sites like Facebook and Twitter have exploded. Fueling this technical evolution are a plethora of digital devices specifically designed to work cohesively with all that the internet has to offer. These devices have gotten smaller, portable and even more user friendly. The power of the PC now fits in the palm of your hand. The Smartphone, not only has replaced the PC for a lot of consumers, but the camera, the video camera, the voice recorder, and the department store as well. More prevalent through these innovations is now the ability for the average c itizen to capture and share, instantaneously, events that typically would only been made available through the evening news. These events make their way through social media to the masses. These video clips, photographs and commentary, incite powerful emotion, especially when exposing human rights violations. Citizen Journalism protect Human rights through exposure of inequities. This inspires the public to stand up for one another. Social media generates CitizenShow MoreRelatedProblems with Ethiopia’s Unofficial Cyber Espionage Essay1038 Words   |  5 PagesInternational Covenant on Civil and Political Rights - Article 19 Freedom of Expression. The purpose of this paper will address problems with Ethiopia’s unofficial cyber espionage and evaluate the effects this has on journalist Article 19 freedom of expression is violated. Ethiopia’s Anti-Terrorism Proclamation are explained along with The International Covenant on Civil and Political Rights which includes Article 19 and how both are used in journalism. The Ethiopian Constitution will show that theRead MoreThe Regulation Of Freedom Of Speech1256 Words   |  6 Pageslimit. According to Canadian Charter of Rights and Freedoms, Canadians are free to think their own thoughts, speak their own minds, to gather peacefully into groups and to associate with whomever they wish, as long as they do not infringe valid regulations which protect the right and interests of others (Canadian Charter of Rights and Freedom, 1982). In a democratic society, the freedom of speech should be properly regulated to prevent yellow journalism, to protect sensitive state secrets from abuse andRead MoreThe Freedom Of Speech : Yellow Journalism1088 Words   |  5 PagesAccording to Canadian Charter of Rights and Freedoms, Canadians are free to think their own thoughts, speak their own minds, to gather peacefully into groups and to associate with whomever they wish, as long as they do not infringe valid regulations which protect the right and interests of others (Canadian Charter of Rights and Freedom, 1982). Therefore, in a democratic society, the freedom of speech should be properly regulated to prevent yellow journalism, to protect sensitive state secrets from abuseRead MoreA Case study on the role of Internet Intermediates in Internet Freedom of Expression1195 Words   |  5 Pagesprocess of Internet (OECD, 2011). It is indubitable that Internet intermediaries play an essential role in the free flow of information vie Internet, because those platforms enables users to access, share and create information which implicate the right of freedom of expression. Und er the economic motivations, policy principles for Internet intermediary platforms are not just take account of expression of freedom on the Internet, which also be influenced by related laws and local police. In generalRead MoreThe Public Sphere : An Encyclopedia Article Essay1683 Words   |  7 PagesThe concept ‘public sphere’ is used to signify a realm of rational public discourse and debate; a realm that directly corresponds to democracy where all citizens have the agency to participate in discussions about issues of common concern. In The Public Sphere: An Encyclopedia Article Jà ¼rgen Habermas defines the public sphere as an equally accessible realm of social life where public opinion can be formed (Habermas 102). Despite Habermas idealized notion of the public sphere, Professor Smith-FullertonRead MoreMedia s Impact On Society1098 Words   |  5 Pagesthird edition of Inside Reporting, â€Å"In Caesar’s age, Romans read newspapers handwritten by slave s. Wandering minstrels spread news (and the plague) in the Middle Ages† (Harrower 8). â€Å"The history of newspapers is an often-dramatic chapter of the human experience back some five centuries† (Barber 2015). Notably, the first newspaper printed in America was entitled â€Å"Publick Occurrences Both Foreign and Domestick,† by Benjamin Harris. Harris ran a bookstore where he produced the first and only issueRead MoreVenezuelan Media Censorship Essay1375 Words   |  6 PagesMedia censorship destroys the necessary objective journalism of a country and disturbs the freedom of expression of all citizens as well as the democracy of the country itself. There are many countries in the world whose governments impose such censorship in order to prevent information contrary to their beliefs to be known. The question is: how far would a government go to silence so many voices? Venezuela should be a democratic country with freedom of expression as its constitution states. TheRead MoreFake News Propaganda Against Marc Anthony1464 Words   |  6 PagesFake news is a current buzz phrase, a term that is fashionable in popular culture to describe the field of journalism today. Underpinned by neg ative connotations and widespread misunderstanding of the term’s meaning, the fake news of today is the so-called yellow journalism of yesterday (U.S. Diplomacy, n.d.). Yellow journalism, or a type of reporting that prioritizes sensationalism over facts, has been circulating in one form or another since ancient times: in ancient Rome, Octavion won his famedRead MoreAl Jazeera and CNN1741 Words   |  7 Pagescontent, of Al Jazeera is very different than that of CNN. When first searching for Al Jazeera content their website, that is free of any outside advertising, is the first return that is discovered. The headlines at the top of the website consist of human rights issues and investigations, the common headline â€Å"entertainment†, that is present on almost every profit media conglomerate, is absent. Al Jazeera presents many programs that provide in depth analysis on controversial stories that provide a scopeRead MoreEssay Government Surveillance vs Privacy1442 Wor ds   |  6 PagesIs the American government trustworthy? Edward Joseph Snowden (2013) released to the United States press* selected information about the surveillance of ordinary citizens by the U.S.A.’s National Security Agency (N.S.A.), and its interconnection to phone and social media companies. The motion picture Citizenfour (2014), shows the original taping of those revelations. Snowden said that some people do nothing about this tracking because they have nothing to hide. He claims that this inverts the model

Tuesday, May 5, 2020

Research on Baroda dairy product free essay sample

Executive Summary This project has been undertaken in order to understand the Customer Perception and liking towards Baroda Dairy Products. The task is to know and measure its effectiveness in terms of Price , Quality , Quantity , Packaging , Product availability, Product delivery, Product maintenance (storage), merits and demerits of the existing distribution chain, areas and scope of improvement and finding ways to make the Product more user friendly and Available. There are various ways to carry out this project and reach desired objectives for e. g. , Expert Opinion, In-depth interview with Customers, primary data collection and analysis etc. but out of all these options available for data collection, the method chosen was primary data collection and analysis i. e. questionnaire based data collection and analysis. The reasons for choosing this technique for project are as under: This method gives the opportunity to directly interact with the Customers and helps in knowing what they actually think of the Baroda Dairy Products. The most reliable source of information from all the other mentioned above. Gives a better insight of Customer perception as compared to other technique. This technique will yield an Unbiased, To the Point and Reliable result. It is best to know from the Customers as to what they think about the Existing Product and Satisfaction Level. From this project I came to know about co-operative sector, dairy industry, distribution and handling of highly perishable product like milk. I also came to know what Customers think of current Products and Services of Baroda Dairy. Customer loyalty to Baroda Dairy and its products. I got to know various merits of the existing distribution channel. I also discovered some areas of distribution channel which if worked upon can yield more profitable gains and can also increase the availability of Products. I critically analyzed the answers that were provided by Customers. In order to get quality information, I used questionnaire as a tool which helped me in this project. After collection of the desired data, the data has been critically analyzed to draw conclusion out of mathematical data. The collected data has been categorized and presented in to the meaningful diagrammatic presentations following its proper classification. All these analytical information is subjected to the conclusions following justified interpretation of the results drawn from the statistical tools. Introduction Dairy industry is one of the growing sectors in the Indian Food Processing Industry. This sector Grew at CAGR of 3. 7 % in the last decade. An everyday useful industry which was into rags during 1940s is now one of the most performing industry in the country, courtesy – White Revolution. But still the market is dominated by unorganized sector which contributes about 80% of the total milk marketing in the country. Thus lies a very large scope for the organized sector to enter in this industry. Dairy contributes to 16% of consumer spend on food – 18% in Urban areas of the country and 15% in rural areas. It is one of the most important and exceptionally well performing industries. Each and every state has its own Federation that governs various co-operatives in each state which are into processing of milk and other milk products and the Governing body for these state federations is National Dairy Development Board. One of the main reasons for the progress of dairy industry in India was the white revolution and the Co-operative movement. Also what has added to its development is the linkage it has created between producers and consumers which has eliminated the middle man. Also strengthening of production, procurement, infrastructure and technology has made dairy farming India’s largest self-sustainable rural employment generator. Also it is notable that dairy sector has gained prominence over the years as it delivers one of the most important food product i. e. Milk and its by-products without which it is really very difficult to live. Thus looking at the current scenario, following things can be analyzed: On the production side: Slow growth in productivity likely to increase demand- supply gap There is a need to promote interventions that would increase production efficiencies. Need to secure availability of fodder and high quality breeds. Promoting entrepreneurship in large herd dairy farming – through PPP. There is increasing interest in Intensive dairy farming – increasing demand farm gate price. On the demand side: Indian dairy market offers diverse opportunities to tap into. Unique nature of the market requires entrepreneurs to study it carefully before entry. India has the credit of being the largest producer as well as the biggest consumer of milk in the world. It also has the world’s largest dairy herd (comprised of cows and buffalos). In 2010-11, livestock generated output worth INR 2,075 billion (at 2004-05 prices) which comprised 4% of the GDP and 26% of the agricultural GDP. India’s milk production accounts for 16% of total global output. The dairy industry is expected to grow 4-5% per annum. A budgetary outlay of INR 31, 560 Crores is recommended by the working group for 12th Five Year Plan of Planning commission of India for animal husbandry and dairy sector to achieve growth rate of 6%. In the past 20 years, milk production in India has doubled and has reached the 116. 2 million tonnes a year thus becoming India’s No. 1 farm commodity. The current market size of the dairy industry is INR 2. 6 trillion and is estimated to grow up to INR 3. 7 trillion by 2015. The matters relating to livestock production, preservation, protection and improvement of livestock dairy development comes under Department of Animal Husbandry, Dairying Fisheries of the Ministry of Agriculture, GoI. Value-added products like Whole milk powder, Skimmed milk powder, Condensed milk, Ice cream, Butter and Ghee have immense potential for export. As per the latest statistics of National Dairy Development Board (NDDB), the dairy cooperative network in the country includes 177 milk unions covering 346 districts and over 1, 33,000 village-level societies with a total membership of nearly 14 million farmers. All the statistics given above are indicators of a flourishing dairy sector in India providing suitable opportunities to the industries engaged in the dairy business. India: Milk’s New Horizon A growing population and increased incomes from an economic boom are the driving forces behind a surge in dairy product demand in India. One key to the success of recent consumption trends has been an American standby: the refrigerator. Dairy Demand in an Emerging Economy A new study reports that the demand for milk in India will rise by a compound annual growth rate of about 4% over the next few years (RNCOS, 2012). Research shows that as incomes increase consumption of animal products, specifically milk and dairy products, intensifies (Wenge Fu et al. , 2012). In fact, India’s upturn in demand for dairy products far outweighs the growth in demand for animal products such as meat and eggs. India owes this large demand for milk to its largely vegetarian population. Dairy product demand in India has increased dramatically in both rural and urban sectors. However, as a larger population is emigrating from rural areas to cities an even greater demand may be placed on dairy products. Between 1980 and 2010, India’s level of urbanization increased from 23 to 30 percent of the population. The second largest country in the world, India is projected to grow from 1. 2 billion people in 2010 to just under 1. 7 billion by 2050 with 55% of that population being urban. This increase in buying power allows consumers to purchase durable goods such as refrigerators that enable larger consumption of dairy products than ever before. Moreover, a more urban population also offers the increased opportunity for cultural exchange, leading to increased consumption of meat and dairy products not only in India but across Asia. All of these factors coupled together lead to growing international market opportunities for milk and dairy products in India previously unnoticed in the global dairy industry. India is the world’s largest producer of milk. However, the majority of that milk is buffalo, followed by cow and goat milk as shown in Table 1 (FAOSTAT, 2013). Since 2005, 53% of the fluid milk produced in India has come from buffalo, 43% from cows and 4% from goats. In 2011, India produced 34% more milk than the U. S. up from 19% more in 2005 (Table 2). For dairy cow production, the United States produced 70% more milk in 2011 than India. One study by the OECD-FAO in 2011 suggests that India will have sufficient production to meet demand for milk and its products (excluding butter) through 2020. Nevertheless, as Wenge Fu et al. note, the rapid increase in population and changes in consumption patterns make such estimations difficult. Fluid milk demand is projected to grow at 10. 2% per year, while production is projected to grow by 3. 7% based on 1994 to 2004 growth rates. Competition for land to produce grains and feed products for animal production may limit agricultural growth in all sectors. This pressure on natural resources and its effect on production could lead to a greater reliance on imported dairy products. In the short run, India’s dairy sector is well positioned to accommodate the rapid growth in dairy product consumption. An increasingly urbanized population with a greater disposable income will drive demand leading to opportunities from the global milk market to supply this new generation of Indian consumers. Table 1. India’s Milk Production by Species from 2005 to 2011 in Tonnes (FAOSTAT, 2013) Year Item 2005 2006 2007 2008 2009 2010 2011 Avg Buffalo Milk (whole, fresh) Production in Tonnes 52,070,000 54,382,000 56,630,000 57,132,000 59,201,000 62,350,000 62,350,000 % of total production 54% 55% 54% 53% 53% 53% 52% 53% Cow Milk (whole, fresh) Production in Tonnes 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 % of total production 42% 41% 42% 43% 43% 43% 44% 43% Goat Milk (whole, fresh) Production in Tonnes 3,790,000 3,818,000 4,481,000 4,478,000 4,467,000 4,594,000 4,594,000 % of total production 4% 4% 4% 4% 4% 4% 4% 4% Total Production in Tonnes 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 Table 2. Milk Production in India and the United States from 2005 to 2011 (FAOSTAT, 2013) Year Country 2005 2006 2007 2008 2009 2010 2011 All Milk Production in Tonnes India 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 USA 80,254,500 82,463,000 84,189,100 86,177,400 85,880,500 87,474,400 89,015,200 % Difference between India and U. S. 19% 20% 26% 26% 30% 34% 34% Cow Milk Production in Tonnes India 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 USA 80,254,500 82,463,000 84,189,100 86,177,400 85,880,500 87,474,400 89,015,200 % Difference between U. S. and India 102% 100% 89% 83% 80% 75% 70% As we have already seen how the production of milk and its consumption have increased over the past decade thus the problem of it distribution and availability also arises. This brings the problem of Effective distribution channel into light. For the same purpose the study has been undertaken in order to Measure the Effectiveness of the Distribution System of Baroda Dairy. Introduction to Gujarat Cooperative Milk Marketing Federation Ltd. The GCMMF is the largest food products marketing organisation of India. It is the apex organisation of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3. 1 million village milk producers with millions of consumers in India. The cooperatives collect on an average 9. 4 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes. The turnover of GCMMF (AMUL) during 2010–11 was 97. 74 billion (US$1. 7 billion). It markets the products, produced by the district milk unions in 30 dairy plants. The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, Gujarat – which can handle 3. 0 million litres of milk per day and process 160 MTs of milk powder daily. GCMMF is a unique organization which is created by farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods. GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is Indias largest food product marketing organisation with annual turnover (2012-13) US$ 2. 54 billion. Its daily milk procurement is approx 13 million lit per day from 16914 village milk cooperative societies, 17 member unions covering 24 districts, and 3. 18 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as AMUL, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of Amul and Sagar branded products. It operates through 48 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is Indias largest exporter of Dairy Products. It has been accorded a Trading House status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded Golden Trophy for its outstanding export performance and contribution in dairy products sector by APEDA. For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged Indias Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award 2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live. GCMMF An Overview